In an exclusive conversation, Canopy Growth CEO David Klein disclosed details of the company’s collaboration with Martha Stewart, who says she drew inspiration from some of her favorite recipes and flavor profiles from her greenhouse and gardens. Martha's line of CBD products consists of wellness gummies, unflavored soft gels, oil drops, pet products, and more. Here, we're highlighting the 6 best products to shop now. Martha Stewart CBD gummies, softgels, oils, and pet line combine gourmet flavors with CBD to make wellness an easier choice.
Martha Stewart’s CBD Products ‘Taste As Wonderful As They Make You Feel’
According to information procured exclusively, Canadian cannabis and hemp behemoth Canopy Growth Corporation will be disclosing the details of their collaboration with Martha Stewart later on Wednesday.
Martha Stewart CBD
The Martha Stewart CBD brand will feature numerous high-quality, hemp-derived wellness supplements containing CBD. The first products to hit the shelves (gummies, soft gels and oil drops) were inspired on some of Martha’s most popular recipes. A gift box and pet line will launch later this year.
All the products are natural and made in the U.S. with organically grown hemp.
According to Stewart, CBD supplements offer a simple way to enhance health and wellness, “especially when it comes to managing the stresses of daily life.”
This is why she “set out to create the most delicious CBD products on the market,” drawing inspiration from some of her favorite recipes and flavor profiles from her greenhouse and gardens.
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According to the famed businesswoman, her wellness gummies “closely resemble the French confections, pâte de fruits, rather than the sticky, overly sweet versions you might find elsewhere.
“Created in collaboration with the top researchers and scientists at Canopy Growth, I am very proud of the end result: wellness gummies, oil drops and soft gels that taste as wonderful as they make you feel,” Stewart added.
Interested in learning more about this partnership, I caught up with Canopy Growth CEO David Klein.
Having met all kinds of celebrities, leaders, and even multiple presidents, Klein, a former CFO for the alcohol giant Constellation Brands (which has invested billions into Canopy), is not easily star-struck. However, meeting a household name like Martha Stewart was special to him.
According to the exec, the products resulting from the collaboration are just as special.
“I think we have some of the best research and innovation capabilities in the industry. We bring quality, safety and efficacy in the product line. And Martha brings that connectivity with the consumer,” he voiced, explaining Stewart was “very intimately involved” in the product development process.
“I’ve done celebrity endorsement things in other industries, where the celebrity lends their name. But that’s not Martha; Martha is hands on. She’s tasting the gummies in meetings, making sure that they taste the way she wants. And if they don’t, they don’t get used. They go back, they get changed,” Klein disclosed.
Martha Stewart CBD
“Martha does what Martha does, which is, she’s spent her whole career teaching people to live well and we’re connecting into that with our capability set to create what we think is an outstanding product to bring to the US market.”
In addition to helping create unique products and educate consumers, Klein thinks Stewart can help normalize cannabis, legitimize its consumption. There’s a misconception that we’re over the stigma, he added, but that is certainly not the case in the mainstream world.
“I spent 15 years in the alcohol industry and I’m not sure why alcohol is legal and cannabis isn’t… There’s a stigma associated with our products and Martha helps smooth that over.”
Catering To An Evolving Market
During a lengthy conversation, Klein went into numerous topics. Among them, was the evolution of the cannabis market.
As he explained, what seemed cool a few years ago (plainly seeing weed on shelves) is no longer enough for many experienced consumers.
“We’re really trying to become a real CPG [consumer packaged goods] company. Consumers want that experience that works for them. And they want different experiences at different times,” he said. “It’s not like one consumer only buys premium products or only buys value products, they buy across the chain. It depends on what you’re doing and who you’re with.”
And it makes total sense. Same as people buy differently-priced bottles of wine for diverse occasions, they often purchase dissimilar cannabis products depending on what they will use them for. Thus, the importance of having products for all segments and situations.
On that note, Martha Stewart’s involvement will help Canopy appeal to a very wide range of demographics.
“Martha has become relevant to a new generation of people that maybe didn’t know Martha; she’s been really working social media, so suddenly this living-well Guru is relevant to 20-somethings, which is fascinating,” Klein added.
Same as Stewart, Snoop Dogg and Seth Rogen (both of whom have their own brands in partnership with Canopy) attract the attention of people of all ages. This is, of course, a well thought-out strategy.
“What makes it work is the folks need to be engaged. Martha’s super engaged; Snoop is super engaged; Seth Rogen and his team are super engaged,” he commented. “As a brand, you can’t just create an aura nowadays. You have to be authentic.”
Martha’s Line of CBD Products Includes Wellness Gummies, Soft Gels, and Oil Drops—Shop the 6 Best Products Now
With a range of items available in a handful of delicious flavors, Martha’s CBD products were all designed by the lifestyle mogul herself.
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
Our founder is an expert at helping people live better—whether it’s through a delicious recipe or a helpful tip on how to elevate your home, Martha knows how to make everyday life just a little bit brighter. One way she does this is through her line of CBD products, which combines a variety of flavors developed by the multi-hyphenate herself with CBD derived from 100 percent United States natural hemp.
Her product line was developed in partnership with leading Hemp and CBD company, Canopy Growth and consists of wellness gummies, unflavored soft gels, oil drops, and more. The products come in a range of flavor options, from oil drops infused with Meyer lemon ($16.99, shopcanopy.com) and blood orange ($16.99, shopcanopy.com) to the delicious tropical medley gummies, which includes alphonso mango, coconut, and pineapple ($34.99, shopcanopy.com). She even has options for pet owners too—her dog gummies are ideal for calming anxious pups.
“I’ve found that CBD supplements are a simple way to enhance my own health and wellness, especially when it comes to managing the stresses of daily life. I set out to create the most delicious CBD products on the market, drawing inspiration from some of my favorite recipes and flavor profiles from my greenhouse and gardens,” Martha says. “My wellness gummies closely resemble the French confections, pâte de fruits, rather than the sticky, overly sweet versions you might find elsewhere. Created in collaboration with top researchers and scientists at Canopy Growth, I am very proud of the end result: wellness gummies, oil drops, and soft gels that taste as wonderful as they make you feel.”
LIMITED EDITION! PUMPKIN SPICE CBD WELLNESS GUMMIES
Working with the industry leader in CBD technology, Martha Stewart has developed an innovative line of wellness products that combine gourmet flavors with the purest, safest CBD isolate, derived from 100% natural US hemp.
CBD wellness has never been this inviting, and has certainly never tasted this great.
WE ASKED OUR CUSTOMERS
People who have tried Martha Stewart CBD gummies* agree that they:
Help me balance
*In an independent panel of 310 participants. Read the entire label prior to use. Individual results may vary. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
“Eyeing the assortment in front of me, I picked a saffron-colored piece the size of a sugar cube and bit it in half. It tasted sweet, squishy and grainy, indistinguishable from those granulated sugar-covered confections that fancy French restaurants dole out at the end of a meal.”
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CBD WELLNESS TOPICALS, DESIGNED WITH MARTHA
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† In a panel of 149 participants over 21 days. Results experienced in areas of application of Super Strength CBD cream. In a panel of 90 participants using Daily De-Stress CBD cream over 21 days. In a panel of 79 participants over 21 days applying Sleep Science CBD cream before bed. Individual results may vary.
MARTHA STEWART CBD CALM CHICKEN AND CRANBERRY FLAVOR SOFT BAKED CHEWS Small/Medium (5-35 lbs), 9 mg, 30 Soft Baked Chews, CBD for Pets
MARTHA STEWART CBD MOBILITY CHICKEN AND BLUEBERRY FLAVOR SOFT BAKED CHEWS Large (36-110 lbs), 32 mg, 30 Soft Baked Chews, CBD for Pets
MARTHA STEWART CBD WELLNESS CHICKEN AND BLUEBERRY FLAVOR SOFT BAKED CHEWS Small/Medium (5-35 lbs), 7 mg, 30 Soft Baked Chews, CBD for Pets
MARTHA STEWART CBD CALM CHICKEN AND CRANBERRY FLAVOR SOFT BAKED CHEWS Large (36-110 lbs), 26 mg, 30 Soft Baked Chews, CBD for Pets
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*FDA Disclaimer: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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